About the Author
Meet Randall Collins
Randall Collins founded Racism Is Expensive™ with a heartfelt belief: silence costs us all. Through this platform, Randall blends entrepreneurship with purpose, creating products and content that open conversations, challenge injustice, and bring people together.
The Mission
Racism Is Expensive™ exists to make visible the true cost of racism—not just in dollars, but in lives, communities, and human potential. Through bold apparel, thoughtful educational content, and a commitment to action, this brand stands as a reminder that staying silent isn't neutral—it's a choice that comes with consequences.
Why This Work Matters
Real change doesn't happen in silence. It starts with awareness, grows through conversation, and becomes reality through collective action. Every product, every blog post, and every resource shared through this platform is designed to:
- Educate and raise awareness about systemic racism
- Spark meaningful conversations that lead to understanding
- Empower people to become effective allies
- Build a community committed to justice and equity
- Turn awareness into tangible action
Join the Movement
Whether you're here to learn, to shop, or to connect with others who believe in justice, you're part of something bigger. This isn't just a brand—it's a commitment to doing better, together.
Because real change starts with awareness—and grows through collective action.
Questions, collaborations, or just want to connect? Reach out through our contact page.
